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Dr.D.Padma, M.Com., M.Phil., MBA, PGDCA, Ph.D., SLET,

Associate Professor
Department: BCom PA

Dr.D.Padma, is having 26 years of experience in teaching and 20 years of experience in research. She has guided 5 M.Phil., Scholars and 6 Ph.D., Scholars. Awarded with ICSSR Short-Term research project on the title “Impact of Digital Technology on Women Empowerment and Financial Autonomy of Rural Women in Select Districts of Tamil Nadu” and conducted one ICSSR sponsored workshop. She has published 30 articles in national and international journals, 10 book chapters published, 64 papers presented in seminars and conferences, More than 30 FDPs Attended. Acted as a resource person for national level seminars, Doctoral Committee member for various colleges, Board of Studies member and Adjunct Faculty  in PSGR Krishnammal College for women, Coimbatore. Organizing Secretary for TWO DAYS NAAC SPONSORED NATIONAL LEVEL WORKSHOP at NGM College, Pollachi on – “IMPLEMENTATION OF OUTCOME BASED EDUCATION: OPPORTUNITIES AND CHALLENGES – LEARNING OUTCOME BASED CURRICULUM FRAMEWORK” Dated: 21st and 22nd March 2023. Completed Professional Development Programme on “Implementation of NEP-2020 for University and College Teachers’ held from October 27 – November 05,2022 and Obtained “A” Grade – Conducted by IGNOU – UGC Approved Short-Term Professional Development Programme.

Research Work in PhD

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FAMILY DECISION-MAKING FOR CONSUMER DURABLES

Awards

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S.No. Date Acted As/ Activity Topic Venue 1. 25.05.2024 Ph.D Doctoral Committee Member Scholar: Mercy Kamalia W Guide: Dr.P.Gomathi Department of Commerce Sree Saraswathi Thyagaraja College, Pollachi642107 2. 07.12.2023 Ph.D Doctoral Committee Member Scholar: S.Gayathri Guide: Dr.R.Dhanalakshmi Government Arts College (Autonomous), Coimbatore. 3 28.10.2023 Ph.D Doctoral Committee Member Scholar: Ms.R.Santhanalakshmi Guide: Dr.G.Indrani Department of Commerce (Aided) PSGR Krishnammal College for Women, Coimbatore. 4 25.07.2023 Chief Guest Inauguration Ceremony of Department of Corporate Secretaryship Bishop Ambrose College, Coimbatore 5 21.07.2023 Ph.D Doctoral Committee Member Scholar: ANITHA BEGUM A Guide: Dr.C.Gomathy Department of Commerce (Aided) PSGR Krishnammal College for Women, Coimbatore. 6 1.3.2023 Resource Person National Conference on Role of Entrepreneurship in Indian Economic Development STET Women’s College, Mannargudi 7 17.2.2023 Adjunct Faculty WORKING CAPITAL MANAGEMENT Department of Commerce (Aided) PSGR Krishnammal College for Women, Coimbatore. Acted As a Resource Person (Ph.D., DC Member, BoS Member, Guest Speaker) S.No. Date Acted As/ Activity Topic Venue 8 06.01.2023 Resource Person National Seminar on Digital Transformation on Human Capital Srimati Indra Gandhi College, Trichy 9 24.2.2022 (One Week) Adjunct Faculty Lecture for II B.Com Students Department of Commerce (Aided) PSGR Krishnammal College for Women, Coimbatore. 10 28.05.2021 BoS Member Outcome-Based Education PSGR Krishnammal College for Women, Coimbatore. 11 29.01.2021 DC Member Scholar: Ms.A.Revathy Guide: Dr.S.M.Yamuna PSG Arts and Science College, Coimbatore 12. 11.03.2021 Resource Person Webinar on Financial Literacy for College Students Sri Ramakrishna College of Arts and Science, Coimbatore. 13 15.05.2020 Resource Person Webinar on Covid-19: adapting to the new benchmark in future Karpagam Academy of Higher Education, Coimbatore 14 29.02.2020 BoS Member Outcome-Based Education PSGR Krishnammal College for Women, Coimbatore. 15 27.02.2020 Moderator for one-day national level paper presentation competition Adapting to Changes and Challenges in Auditing and Compliance PSGR Krishnammal College for Women, Coimbatore. 16 02.03.2019 BOS Member Outcome-Based Education PSGR Krishnammal College for Women, Coimbatore. 17 17.01.2019 Question Bank Scrutinizing Committee Member Outcome-Based Education PSGR Krishnammal College for Women, Coimbatore. 18 10.03.2018 BOS Member - Kongunadu Arts and Science College, Coimbatore 19 27.12.2017 Invited Talk Companies Act 2013 Sengamala Thayaar Educational Trust Women’s College, Mannargudi S.No. Date Acted As/ Activity Topic Venue 20 13.12.2017 Doctoral Committee Member Scholar; Ms.R.Menaka Guide: Dr.D.Vijayalakshmi PSGR Krishnammal College for Women, Coimbatore. 21 04.08.2016. Resource Person International Conference on ‘Contemporary Issues in Global Banking’ Kongunadu Arts And Science College (Autonomous) Coimbatore. 22 27.02.2016 Board of Studies Member - PSGR Krishnammal College for Women, Coimbatore. 23 24.08.2015 Doctoral Committee Member Scholar: Ms.A.Revathy Guide: Dr.S.M.Yamuna PSG Arts and Science College, Coimbatore 24 28.08.2012 Resource Person National Seminar on Recent Trends in Marketing Sri Ramakrishna Mission Arts and Science College, Coimbatore.

Participation in Conference

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Paper Presentations/ Seminars Participated S.No Date Title Conducted By 1. 8.11.2023 Rural Advancement Through Smart Information Technology Strategies KG College of Arts and Science, Coimbatore 2 5th April 2023 Inclusive Growth and Women Empowerment through Rural Entrepreneurship ICSSR Sponsored National Seminar at NGM College, Pollachi 3 16th and 17th March 2023 NEP-2020: Challenges and Opportunities ICSSR Sponsored National Seminar at NGM College, Pollachi 4 3rd March 2023 Integrated Technology in Curriculum – Challenges and Strategies ICSSR Sponsored National Seminar at NGM College, Pollachi 5 30th and 31st January 2023 Blended Mode of Teaching and Learning ICSSR Sponsored National Seminar at NGM College, Pollachi 6 12.11.2022 The Call to Innovate MQI College of Management, Bangalore 7 3rd and 4th November 2022 Implementation of Academic Bank of Credit and Its Impact on Higher Educational Institutions NAAC Sponsored National Seminar at NGM College, Pollachi 8 19.10.2022 Integration of Information and Communication Technology (ICT) in Teaching-Learning Process – SWOC Analysis ICSSR Sponsored Seminar Conducted by NGM College, Pollachi 9 27.09.2022 Empowering Educators – Teachers’ Conference The Institute of Company Secretaries of India, Coimbatore Branch 10 21st & 22nd September 2022 “THE IMPORTANCE OF OUTCOME BASED EDUCATION IN A MODERN EDUCATIONAL SETUP” Hindusthan Institute of Technology, Coimbatore S.No Date Title Conducted By 11 18th and 19th November 2021 NAAC Sponsored Two Day National Level Seminar on “Defining, Designing and Developing Learning Outcomes – based Curriculum Framework in Arts and Science Colleges” IQAC, KG College of Arts and Science, Coimbatore 12 07th and 08th October 2021 Two Days Online National Workshop on Data Analysis Using AMOS and E-Views Alagappa Institute of Management, Alagappa University, Karaikudi 13 27.09.2021 One Day Workshop on Bloom’s Taxonomy Based Question Paper Design For Outcome Based Education Ayya Nadar Janaki Ammal College, Sivakasi under UGC-PARAMARSH Scheme 14 23.09.2021 to 25.09.2021 Inculcating the Significance of Employability Skills in the Minds of the Teachers Ayya Nadar Janaki Ammal College, Sivakasi under UGC-PARAMARSH Scheme 15 25.09.2021 National Seminar On Competition Issues in India Gobi Arts & Science College, Gobichettipalayam and Competition Commission of India, New Delhi 16 24.08.2021 ACADEMIC LEADERSHIP UGC-Sponsored Webinar conducted by Human Resources Development Centre, Bharathidasan University, Tiruchirappalli 17 18.08.2021 NEP 2020: PERSPECTIVES AND PROSPECTS UGC-Sponsored Webinar conducted by Human Resources Development Centre, Bharathidasan University, Tiruchirappalli 18 22.03.2021 to 26.03.2021 E-Commerce and Covid-19: The Innovation, Challenges, Solutions and Opportunities Rathinam College of Arts & Science, Coimbatore. Malaysia University of Science and Technology 19 30.05.2020 Leadership Talk MHRD Innovation Cell, Government of India 20 13.05.2020 Higher Education Scenario, Post Covid Booms and Banes Association of Self-financing Arts, Science & Management Colleges of TamilNadu S.No Date Title Conducted By 21 01.03.2019 Impact of GST - National Level Seminar Participation Pollachi College of Arts and Science, Poosaripatti, Pollachi 22 22.02.2019 Modern Trends in Accounting, Banking and Digital Marketing Erode Arts and Science College(Autonomous), Erode 23 10th and 11th January 2013 “An Overview of Indian Education System at Present” Kaamadhenu Arts and Science College, Sathiamangalam, Erode. 24 2nd and 3rd March 2012 Corporate Social Responsibility of MSMEs Sree Saraswathi Thyagaraja College, Pollachi 25 23.02.2010 Policy Initiatives to Meet Financial Crisis “Financial Inclusion: is a New Paradigm Needed” Sree Saraswathi Thyagaraja College, Pollachi 26 20.08.2009 Financial Crisis Tirupur Kumaran College for Women, Tirupur 27 17.10.2008 Growth and Returns to Scale in Small Scale Industries Sree Saraswathi Thyagaraja College,, Pollachi Sponsored by ICSSR, SIDBI and CODISSIA 28 26.09.2008 Quality in Higher Education V.H.N.S.N.College, Virudhunagar sponsored by NAAC 29 23rd and 24th Jan.2007 Issues and Challenges in Higher Education Sree Saraswathi Thyagaraja College, Pollachi sponsored by Bharathiar University, Coimbatore 30 28.09.2006 Poverty Eradication Through Irdp Scheme UDC College, Trichy 31 19.08.2006 SEZ – an Overview Khadir Mohideen College, Adirampattinam sponsored by Planning Commission 32 25.08.2005 Challenges and Reforms in Indian Higher Education NGM College, Pollachi Sponsored by UGC 33 10.03.2005 Current Challenges in BPO VLB Janakiammal College, Coimbatore

Research Publications

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National Publications: 1. “Private Equity – an Emerging Source of Capital”-Southern Economist 15.06.2008 2. “Mobile Banking – 24x7 Convenience.”-HRD Times Journal-November 2008. 3. Trends of Household Savings and Its Impact on Indian Economy Asia Pacific Journal of Research ISSN: 2347 - 4793(Online) ISSN: 2320 – 5504 (Print) Vol: 2. Iss. XXXVII March 2016. 4. Factors Influencing Customers Satisfaction Towards Service Rendered by Organised Food & Grocery Outlets Asia Pacific Journal of Research Impact Factor 6.58 ISSN (Print): 2320-5504 ISSN (Online): 2347-4793.Vol: I. Iss. IV August 2017 5. A Study on Factors Influencing the Decision Making of Women Investors with Specific Reference to Coimbatore District - Asia Pacific Journal of Research Impact Factor 6.58 ISSN (Print): 2320-5504 ISSN (Online): 2347-4793, Vol: I. Iss. LV, September 2017 6. A Study on Investors Sectoral Preference Towards. Equity Investment. SELP Journal of Social Science. Vol. IX, Iss. 35. ISSN : 0975-9999 (P), 2349-1655 (O). January - March 2018. 7. Service Quality of DTH Service Providers Journal of Information and Computational Science ISSN: 1548-7741Vol. 9 Iss. 10 – 2019pp.423.430 8. A Study on Customer Satisfaction on DTH Service Providers Our Heritage - ISSN: 0474-9030 Vol-68-Iss.-1-January-2020pp.4427 to 4441 9. Customer Retention Strategy of Organised Retailers In Food and Grocery Retailing Kala Sarovar - UGC CARE Group I Journal - ISSN: 0975-4520 10. Risk Perception of Individual Equity Investors Journal of Fundamental & Comparative Research ISSN: 2277-7067 - Vol.VII, No.1, 2019-20 11. Financial Planning of Households with Special Reference to Coimbatore District Kalyan Bharathi –Journal of Indian History & Culture ISSN 0976-0822 - Vol.36, No.6: 2021 12. A Comparative Study of Various DTH Service Providers South India Journal of Social Scineces UGC CARE 0972-8945, Vol.XXI, No.16, July-December 2023, Pg.34-42 13. Evaluating Customer Satisfaction With Digital Banking Services in India South India Journal of Social Scineces UGC CARE 0972-8945, Vol.XXI, No.16, July-December 2023, Pg.52-58 14. A Study on Customer Attitude and Preference on DTH Service Providers Rabindra Bharati University Journal of Economics UGC CARE 0975-802X, Vol.XXVII, No.4, 2023, Pg.139-146 15. Exploring the Relationship between Digital Banking Service Quality and Customer Satisfaction Rabindra Bharati University Journal of Economics UGC CARE 0975-802X, Vol.XXVII, No.4, 2023, Pg.132 to 138

Workshop FDP

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Date Topic Organised by 13th to 21st February 2023 9 days FDP on Collaborative Research Practices in Modern Era AMET University and awarded with A Grade 14th to 22nd December 2022 9 Days FDP on Design and Development of Industry Led Curriculum in Technological Era AMET University and awarded with A+ Grade 12 th and 13th October 2022 Revised NAAC Accreditation Process – Acing Quantitative and Qualitative Metrics Kumaraguru College of Technology, Coimbatore. 23.11.2021 to 27.11.2021 Organisational Behaviour ATAL Academy, New Delhi 24th September to 04th October 2021 Next Generation Teachers Department of BBA, NGM College, Pollachi 20th to 27th October 2021 Changing Dimensions In Commerce Education PG Department of Commerce with Computer Applications & IQAC, NGM College, Pollachi 25th to 29th October 2021 Up skilling Personal Financial Planning BSE and SEBI in Association with the Department of BBA, Hindusthan College of Arts and Science, Coimbatore 10.02.2021 Emerging Change Harappa Education 18.12.2020 Investor Awareness Program RVS College of Arts and Science(Autonomous), Coimbatore in collaboration with Knowledge BELL

Books / Monograph

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Book Chapters: 1. Performance of Women Entrepreneurs – a Study with Reference to Pollachi Taluk Agasthiar Noolagam, Trichy. ISBN No:978-93-80530-71-0,March 2014 2. A Study on Tourism at Aliyar Responsible Tourism Perspectives for Sustainable Development, Dominant Publishers and Distributors Pvt.Ltd., ISBN No:978-93-84161-98-9 July.2015 3. Determinants of Personal Financial Behaviour of Individuals U2write, Chennai-600034. ISBN:978-81-908718-8-4, March 2016. 4. Co-Creation Model of Learning, Teaching & Curriculum – Staff & Students as Partners towards National Educational Policy 2022 - INTEGRATED TECHNOLOGY IN CURRICULUM – CHALLENGES AND STRATEGIES Shanlax Publications,Madurai. ISBN: 978-93-94004-17-7 261-264 5. Skill Development and vocational Education for Promotion of innovation and Entrepreneurship – A Success story of Women Agripreneur , National Institute for Micro, Small and Medium Enterprises (ni-msme) 144-148 6. Integration o Information And Communication Technology (ICT)Teaching-Learning Process: Swoc Analysis, ICSSR Sponsored Seminar | 19th Oct.2022 | NGM College Pollachi, Kavya Publications, Bhopal, ISBN: 978-93-95422-15-8 Vol.1 Page 264 – 268 7. Implementation of Academic Bank Of Credit (ABC) And Its Impact On Higher Education Institutions NAAC Sponsored Two Days National SEMINAR on “Innovative Strategies & Practices in Teaching, Learning and Evaluation Process for Arts & Science Colleges towards NEP-2022 (3rd&4th Nov.2022) 158-159 8. "Capacity Building & Youth Empowerment: The Design Thinking Approach For Sustainable Governance" Tamil Nadu State Council for higher Education (TANSCHE),organized by the Department of Commerce (Business Process Services & Professional Accounting), PSG College of Arts & Science ,Coimbatore held on 18th & 19th April ,2023. ISBN 978-93-92032-53-0 422 to 426. 9. Rural Advancement Through Smart Information Technology Strategies National Conference on Innovation & Current Trends in Commerce , Business, Economics & Information Technology, © KG College of Arts and Science, Coimbatore ISBN Number 978-93-601-604-8

Research Guidance

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Ph.D., Guided 22532/A2/2011, 21.10.2011 S.No Name of the Scholar Project Title Status 1 A.Shanthi Competitiveness and Strategies of Organised Retailers in Food and Grocery Retailing Viva-voce conduced on 22 September. 2018 2 T.Maheswari Savings and Investment Pattern of Households Viva-voce conduced on 20 June 2019 3 C.Kothai Andal Individual Investor Behaviour on Equity Investment Viva-voce conduced on 07 September. 2019 4 K.Prabhakaran Performance of Indian Food Industry Viva-voce conduced on 24.01.2020 5 P.Senthilkumar Personal Financial Management of Farmers in Coimbatore District Viva-voce conducted on 09.03.2020 6 M.Nithya Subscribers Decision-making in buying DTH services Viva-voce conducted on 20.09.2021 M.Phil., Guided S.No Name of the Scholar Project Title Status 1 Ms.B.Buvaneswari Buying Behaviour and Consumer Awareness of Women towards the Two Wheelers Completed in 2010 2 Ms.S.Nithya Customer Satisfaction in Banks Completed in 2012 3 Ms.N.Renuka Customer Satisfaction on Broadband Services Completed in 2014 4 Ms.C.Priyadharshini Consumer Buying behaviour on e-marketing services Completed in 2014 5 Ms.K.Aruna Quality of work life of Nurses and Paramedical Staff in Hospitals Completed in 2021