Dr.S.B.Gayathri M.Com, M.Phil., Ph.D., Presently working as a Associate Professor and Head in Department of Commerce with Professional Accounting Nallamuthu Gounder Mahalingam College, Pollachi.She has 20+ years of experience in teaching and Reserach in Commerce. She published 14 publications in National and International Journals, and also several Faculty Development Programs and published a book “Strategic Management”. Her Research in the field of Marketing and HR.