I have been working as an Assistant Professor in the Department of Commerce at Nallamuthu Gounder Mahalingam College, Pollachi, for the past 11 years and 6 months. I completed my undergraduate, postgraduate, and M.Phil. degrees at Nallamuthu Gounder Mahalingam College and completed my Ph.D. at Government Arts College, Coimbatore. My area of interest is marketing. I have published 9 research papers in various journals. I have also received two SEED money projects from NGM Management, in the years 2023 and 2025.