Dr. A. ANANDHIPRABHA, M.Com., PGDCA., M.Phil., Ph.D.,

Assistant Professor

Department: BCom BI

Dr. A. ANANDHIPRABHA , Working as Assistant Professor in Department of Commerce – Banking and Insurance, NGM College, Pollachi. She has completed Ph.D in 2023. Her Broad field of research is Marketing. Having 11.7 years of Teaching Experience, made excellent contributions to the student community in all endeavours. She has published articles in UGC CARE listed journals and attended various Seminar, Conferences, Faculty Development Programms, Workshops.

TRAINING PROGRAMME ATTENDED:

Completed Innovation Ambassador (IA) training ‘Advanced Level” 16 Sessions of 30 contact hours) conducted in online mode by MoE’s Innovtion Cell & AICTE during the II Calendar Year on 25.08.2024.
Completed Innovation Ambassador (IA) training ‘Foundation Level” 16 Sessions of 30 contact hours) conducted in online mode by MoE’s Innovtion Cell & AICTE during the II Calendar Year on 23.07.2024.
Participated in IP Awareness/Training program under“National Intellectual Property Awareness Mission” organized by Intellectual Property Office, India held on 8^th January 2024.
Participated in Training Program under “Embracing Change” organized by Harappa on 17^th February 2021.

GUEST SPEAKER

On 03.01.2025 acted as a Resource Person on the Topic “Effective Sales and Marketing strategies for Entrepreneurs / Startups” organized by Department of Commerce – PA, Nallamuthu Gounder Mahalingam College in association with Institution Innovation Council.
On 12.08.2024 acted as a Resource Person on the Topic “Converting Innovation into Startup” organized by Department of Commerce, Vidyasagar College of Arts and Science in association with Institution Innovation Council.
On 23.01.2024 acted as a Resource Person on the Topic “Training on Gender and Labour Education” organized by CARE T, Pollachi.

SHORT TERM COURSE

Participated in the UGC – Sponsored Online Short Term Course on “Research Methodology” (Social Sciences) conducted by the UGC – Malaviya Mission Teacher Training Centre, Bharathiar University held from 12.12.2024 to 18.12.2024 and obtained “A+” grade.

ORIENTATION & SENSITIZATION PROGRAMME

Completed the NEP 2020 Orientation & Sensitization Programmeunder Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC),organized by UGC-Malaviya Mission Teacher Training Centre (UGC-MMTTC), Bharathidasan University,Tiruchirappalli, Tamil Nadu from 01.07.2024 to 10.07.2024 and obtained the Grade ‘A’.
Completed the NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC), organized by UGC-Malaviya Mission Teacher Training Centre (UGC-MMTTC), Bharathidasan University, Tiruchirappalli, Tamil Nadu from 20.04.2024 to 29.04.2024 and obtained the Grade ‘A’.

Research Work in PhD

1.-

USAGE OF SOCIAL NETWORKING SITES AND ITS IMPACT ON COLLEGE STUDENTS’ LIFESTYLE

Awards

1.-

Participated in International women’s day competition and received 3rd prize in coola loop competition organized by Lakshmi jewellery, Pollachi on 11th March 2023.

2.-

Participated in Annual Sports day competition and received 1st prize in Rope pulling competition organized by NGM College, Pollachi on 2nd May 2023.

3.-

Participated in Annual Sports day competition and received 2nd prize in Badminton - Singles competition organized by NGM College, Pollachi on 2nd May 2023.

4.-

Participated in Annual Sports day competition and received 2nd prize in Badminton – Doubles competition organized by NGM College, Pollachi on 2nd May 2023.

5.-

Participated in Annual Sports day competition and received 3rd prize in thread in needle completion organized by NGM College, Pollachi on 2nd May 2023.

6.-

Participated in Annual Sports day competition and received 3rd prize in thread on needle completion organized by NGM College, Pollachi on 2nd May 2023.

Participation in Conference

1.-

Presented a Paper entitled social Media Presence in Virtual Worlds in the Virtual International Conference on "Navigating Metaverse in Shaping the Future of Business" held on 10th& 11thMay, 2024.

2.-

Participated in the international virtual conference on “E-Commerce and Covid-19: The Innovations Challenges Solutions and Opportunities”organised by Department of Commerce RathinamCollege of Arts and Science Coimbatore in Association with iNurture Education Solutions Pvt Ltd and Malaysia University of Science and Technology, Malaysia held from 22.03.2021 to 26.03.2021.

3.-

On 27thSeptember 2019, presented a paper entitled “A Study on Innovations in Insurance Industry” in the One Day National Level Conference on “Insurance and Technology -Emerging Challenges” organized by Department of Commerce with Business Process Services & Coimbatore Insurance Institute in association with Insurance Institute of India, Mumbai.

4.-

Participated in the International Conference on “Leveraging Human Capital Management in Rural India”organized by Department of Commerce, Pollachi College of Arts and Science Pollachi on 19thMarch 2016.

5.-

On 9thJanuary 2015 presented a paper entitled “Social Media and Marketing” in the National Level Conference on Impact of Social Media in Modern Business Growth organised by SNMV Institute of Management, SNMV CAS Coimbatore.

6.-

On 19th July 2024, Presented a paper entitled“ Environmental Sustainability Through Digital Initiatives” in the India Council of Social Sciences Research (ICSSR) I Southern Regional Centre, Hyderabad sponsored One Day National Seminar on“Empowering India Through Digital Transformation: A Sustainable Approach”Organised by the Department of Commerce (E-Commerce), Nallamuthu Gounder Mahalingam College, Pollachi, Coimbatore, Tamil Nadu.

7.-

Presented a paper entitled “Role of MSME Sector in India Economy” in the India Council of Social Sciences Research (ICSSR), New Delhi, sponsored Two day National Seminar on "Envisioning a Self - Reliant Rural India for Sustainable Economic Development" held between 12th and 13thOctober 2023, Organised by the PG Department of Commerce with International Business, Nallamuthu Gounder Mahalingam College, Pollachi, Coimbatore, Tamil Nadu.

8.-

On 11th October 2023 participated in National Level Online Seminar on “Investor Awareness” organized by PG Department of Commerce with Computer Applications, Nallamuthu Gounder Mahalingam College, Pollachi.

9.-

Presented a paper entitled “Rural Women Empowerment in India” in the India Council of Social Sciences Research ICSSR, New Delhi sponsored one day National Seminar on "Sustainable Development Through MSME'S: A Pathway to Self - Reliant India" organised by the Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, Tamil Nadu on 6thOctober 2023.

10.-

Presented a paper entitled “A study on Adult Learning and Self-directed Learning” in the Indian Council of Social Sciences Research (ICSSR), New Delhi sponsored one day National Seminar on "Impact of New Education Policy among Future Generation" organized by the Post Graduate Department of Commerce with Computer Applications, Nallamuthu Gounder Mahalingam College, Pollachi, Tamil Nadu on 10thAugust 2023.

11.-

Presented a paper entitled “A study on the use of Disruptive Technologies in Higher Education” in the Indian Council of Social Sciences Research (ICSSR),New Delhi, sponsored one day National Seminar on "Perspective of ICT Tools in Education" organised by the Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, Tamil Nadu on 4thAugust 2023.

12.-

Presented a paper entitled “Skill Development for Indian Youth Challenges and Opportunities” in the Indian Council of Social Science Research (ICSSR), New Delhi sponsored one day National Seminar on Rural Women Empowerment through Skill Development organized by the Post Graduate Department of Commerce with Computer Applications, Nallamuthu Gounder Mahalingam College, Pollachi, Tamilnadu on 2nd August 2023.

13.-

Presented a paper entitled “A study on Innovation and Entrepreneurship in India” in the Indian Council of Social Science Research (ICSSR), New Delhi sponsored one day National Seminar on Vision for Vishwa Guru India: Initiatives for Global Leadership by 2047" organized by the Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, Tamilnadu on 21st July 2023.

14.-

On 5thApril 2023 participated in the National Council of Social Science Research (ICSSR), New Delhi sponsored one day National Seminar on "Inclusive Growth and Women Empowerment through Rural Entrepreneurship" organized by the Post Graduate and Research Department of Commerce, NGM College, Pollachi.

15.-

On 16th and 17thMarch 2023 participated in the Indian Council of Social Science Research (ICSSR), New Delhi sponsored two day National seminar on "National Education Policy: 2020 - Challenges and Opportunities for Higher Educational Institutions" organised by the Department of Commerce, NGM College, Pollachi.

16.-

On 3rd March 2023 presented paper entitled "Time Management and Learning Flexibility" in the Indian Council of Social Science Research (ICSSR)sponsored one day National Seminar on "Co-creation Model of Learning Teaching and Curriculum- Staff & Students as Partners towards National Educational Policy - 2022" organised by the Department of Commerce - Business Process Services, NGM College, Pollachi.

17.-

On 8th and 9th February 2023 presented a paper entitled "A study on Digital Learning through WhatsApp" in the Indian Council of Social Science Research (ICSSR)sponsored two days National Seminar on Impact of Digital Learning in Education Sector -A Pandemic Perspective" organized by the Department of Commerce, NGM College, Pollachi.

18.-

On 3rdFebruary 2023 participated in the one day National Seminar on "Women Empowerment through Financial Inclusion" sponsored by, Indian Council of Social Science Research (ICSSR) organised by the Department of Commerce (E-Commerce) NGM College, Pollachi.

19.-

On 30th and 31st January 2023 presented paper entitled "A study on blended learning scenario" in the Indian Council of Social Science Research (ICSSR)sponsored two day National Level Seminar on Blended Mode of Teaching and Learning for Teachers Community by Department of Commerce with Business Process Services, Nallamuthu Gounder Mahalingam College, Pollachi.

20.-

On 19th and 20th January 2023 presented a paper entitled “A study on Women Empowerment through Self Group Members” in two day National Seminar on "rural women empowerment through entrepreneurship" sponsored by Indian Council of Social Science Research (ICSSR)- New Delhi organised by the Department of Commerce (E-Commerce), Nallamuthu Gounder Mahalingam College, Pollachi.

21.-

On 5thJanuary 2023 participated in an one day National Level Seminar on "India means business- Reform Perform and Transform” and presented a paper entitled “Influence of Technologies and Innovations on Social Media marketing” organized by Department of Commerce with Business Process Services and Retail Marketing, sponsored by Indian Council of Social science Research, New Delhi.

22.-

Presented a paper entitled "Online Education During the COVID- 19 Pandemic" in the one day National Seminar on Implementation of ICT Skills for the Students for their Employment in Skill based Jobs sponsored by Indian Council of Social Science Research (ICSSR)- New Delhi organized by the Department of Commerce (E-commerce), Nallamuthu Gounder Mahalingam College, Pollachi, Tamilnadu on 19thOctober 2022.

23.-

Participated in the one day International Seminar on “Business Strategies for Sustainable Growth - A Global Perspective” held on 9th March 2020 at Sri GVG Vishalakshi College for Women, Udumalpet.

24.-

On 07 February 2019, participated in International Seminar on “Aviation and Human Capital 2K19 (ISAHC2K19)” Organised by PG Department of Commerce with International Business, NGM college, Pollachi.

25.-

Participated in the one day International Seminar on "Winning the Business War - A Passport to Success" held on 14thDecember 2018 at Sri GVG Vishalakshi College for Women, Udumalpet.

26.-

Participated in the National Seminar on “Empowering the Youth to Enrich Mankind held” on 29thJanuary 2016 organised by Human Excellence Department, NGM College Pollachi.

27.-

On 10thand 11thDecember 2015 presented a paper entitled“ New Trends in Marketing” in the Two day National seminar on Re-engineering Gateways for New Marketing Era organised by Rajiv Gandhi Memorial Government Arts and Science College Attappady.

28.-

On 6th February 2015 Presented a paper titled “Financial Market in the International Seminar on : Emerging Trends in Global and Indian Financial Markets” Organized by PG and Research Department of Commerce, Hindusthan College of Arts and Science, Coimbatore.

Research Publications

1.-

Published an article on “Assessing the Level of Digital Literacy Among College Students Concerning the Use of Social Media Platforms” in Humanities and Social Science Studies, Vol. 13 Issue (1) No 36 January – June : 2024, Pp: 125-132.ISSN 2319-829X.

2.-

Published an article on “Social Media Engagement and its Effects on College Students’ Lifestyle Patterns” inHumanities and Social Science Studies, Vol. 13 Issue (1) No 36 January – June : 2024, Pp: 143-148, ISSN 2319-829X.

3.-

Published an article on “Usage and Impact of Social Networking Sites among the College Students” in International Journal of Cultural Studies and Social Sciences, Vol-20, Issue-1, No.37, January - June: 2024, Pp;143-150,ISSN: 2347-4777.

4.-

Published an article on “Academic usage of social networking sites by the College Students” in Journal of the Oriental Institute, Volume-72,Issue05,No.12, 2024, Pp: 123-132, ISSN: 0030-5324.

5.-

Published an article on “The Impact of Social Networking Sites on the Lifestyle of College Students in Coimbatore District” in International Journal of humanities, Law and Social Sciences, Vol. X, Issue I(E) : 2023, Pp: 158-162, ISSN 2348-8301.

6.-

Published an article on “A Study on the Usage of Social Networking Sites by the College Students in Coimbatore District” in ShodhaPrabha (UGC CARE Journal), Vol. 47, No.04: 2022, Pp: 36-41, ISSN: 0974-8946

7.-

Published an article on “Impact of Advertisement on Buying Behaviour” in ACME International Journal of Multidisciplinary Research, Volume – II, Issue – XI, Nov – 2014, Pp:23-28, ISSN: 2320-236X.

Workshop FDP

1.-

Participated in A Five-Day National Level Online FDP on “Beyond Boundaries: Driving Innovation in Research” from 26.12.2024 to 30.12.2024 Organized by Committee for Research Ethics, Publication & IPR, Auxilium College (Autonomous), Gandhi Nagar, Vellore in Collaboration with North East Institute of Social Sciences & Research, Dimapur, Nagaland.

2.-

Participated in the International FDP Course on “Ethics and Values for Teaching Professionals and Administrators” jointly organised by Rani Anna Government College for Women, Tirunelveli & Globethics Academy, Geneva, Switzerland from 22 to 29 November 2024.

3.-

Participated in 5-day Online Faculty Development Programme on "Adapting to AI Driven Industry"organised by PG Department of Computer Science, RajapalayamRaju's College in Association with Ecrio INC, USA from 09-09-2024 to 13 -09-2024.

4.-

Participated in the five-day online National Level Faculty Development Programme on “Understanding Effective Teaching Pedagogy” from 7thto 12thAugust 2024 at Nagarjuna degree College, Bangalore.

5.-

Participated in “7 Days Online Faculty Development Program on Essential Skills for Professional Development in Higher Education” organized by Star International Foundation for Research and Education, Tiruchengode on 01.07.2024 - 07.07.2024.

6.-

Attended an International One Week Faculty Development Programme (Online) on "Deep Learning Techniques from Social Media Analytics" held from 15-04-2024 to 20-04-2024 at Kongunadu Engineering College in Association with College of Computing and Information Sciences University of Technology and Applied Sciences-IBRI, Oman.

7.-

Participated in the one-week Faculty Development Programme on "Research Methodology and Advanced Pedagogies in Higher Education" held at NallamuthuGounderMahalingam College, Pollachi, from 24thto 28thApril 2023.

8.-

Participated in the one week National Level Faculty Development Programme on "Empowering Educators: Nurturing Innovation and Entrepreneurship in Academia"organised by the IQAC and IIC of Sri Ayyappa College for Women, Nagercoil in collaboration with Kalasalingam TBI, Kalasalingam Academy of Research and Education, Krishnankoil, and Entrepreneurship Development and Innovation Institute, Government of Tamil Nadu from 15-11-2023 to 21-11-2023.

9.-

Participated in 7-days Faculty Development Program on "Quality Education for Nation Building"organized by Internal Quality Assurance Cell (IQAC) of Shakti Institute of information and Management Studies (SIIMS), Pollachi from 31-07-2023 to 08-08-2023.

10.-

Attended the 10 days virtual FDP on "Recent Trends in Multidisciplinary Research" from 07-07-2023 to 18-07-2023 conducted by SRM Institute of science and Technology, Chennai.

11.-

Participated in 5 days National level Faculty Development Programme on "Contribution of Service Sectors in Economic Growth and Industrial Development" organized by the Department of Commerce Business Process Services from 21-11-2022 to 25-11-2022 at Nallamuthu Gounder Mahalingam College, Pollachi.

12.-

Attended a 7 days National Level FDP on "The Overview of Capital Market" organized by the Department of Commerce, Nallamuthu Gounder Mahalingam College in collaboration with Bombay Stock Exchange brokers' Forum, Mumbai held from 22nd August 2022 30th August 2022.

13.-

Participated in online 7-Day International Faculty Development Program on "Next Generation Teachers" jointly organized by Department of Business Administration and IQAC, Nallamuthu Gounder Mahalingam College, Pollachi from 24-9-2021 to 04-10-2021.

14.-

Participated in 5-days International Level Faculty Development Programme on "Experimental Teaching - Cooperative Cognizance" organized by Department of Commerce with Business Process Services in Association with Tata consultancy Services from 9th August 2021 to 13th August 2021 at Ramakrishna College of Arts and Science.

15.-

Participated in One-Week Faculty Development Programme on "Life Skills and Wellness during Pandemic" from 5th July 2021 to 11th July 2021 at AMET Business School.

16.-

Participated in Two-Weeks Online Faculty Development Programme on "Pedagogy and Research Methods" from 24-05-2021 to 06-06-2021 conducted by House Research Development Centre HRDC and Internal Quality Assurance Cell IQAC, AMET.

17.-

Participated in 5-days Faculty Development Programme on "Emerging Trends in Functional Areas of Commerce and Business Administration Research" jointly organised by Department of Commerce and Department of Business Administration, School of Arts and Science, Vinayaka Mission's Research Foundation, AVIT Campus, Paiyanoor, OMR, Chennai from 30-06-2020 to 04-07-2020.

18.-

Attended 5-days Faculty development programmes on "E-content Development" from 22ndJune 2020 to 26thJune 2020 organised by Internal Quality Assurance Cell (IQAC),Angappa College of Arts and Science (ACAS), Coimbatore.

19.-

Participated in the Faculty Development programmes on "The Impact of Yoga and Meditation in Strengthening Body, Mind and Spiritual Health" organised by Department of Human Excellence (SF), from 25-05-2020 to 31-05-2020 at Nallamuthu Gounder Mahalingam College, Pollachi.

20.-

Participated in the Seven-days International Level Faculty Development Programme on "New Paradigms of Teaching" organised by the PG Department of Commerce with Computer Applications from 22ndto 29thMay 2020 at Nallamuthu Gounder Mahalingam College, Pollachi

21.-

Participated in the 7-days International Faculty Development Programme on "Innovation in Information Technology Post Covid-19"organised by UG Department of Computer Applications (BCA) in Association with Computer Society of India (CSI-NGM Student Branch) from 21st May 2020 to 27thMay 2020 at Nallamuthu Gounder Mahalingam College, Pollachi

22.-

Participated in 7-days Online Faculty Development Programme on "Personal Financial Planning" organised by Department of Commerce (Finance), Nallamuthu Gounder Mahalingam College, Pollachi from 18-05-2020 to 24-05-2020.

23.-

Attended One-Week National Level faculty Development Programme on "Nurturing Entrepreneurship - Law and ICT Perspectives" organised by the Department of Commerce (E-Commerce), Nallamuthu Gounder Mahalingam College, Pollachi from 16-05-2020 to 22-05-2020.

24.-

Participated in Two-Weeks Faculty Development Programme on "Managing Online Classes and Co-creating MOOCS" from April 20 to May 06,2020 by Teaching Learning Centre, Ramanujan College, University of Delhi.

25.-

Participated in the Indian Council of Social Science Research (ICSSR), New Delhi, Sponsored workshop on Digital India Scheme - PMJDY, APY, PMSYM on the title "Implication of Digital Financial Inclusion Supporting Rural Women Economic Empowerment in Western Tamil Nadu" held on 20th February 2024, Organised by the UG Department of Commerce with International Business, Nallamuthu Gounder Magalingam College, Pollachi, Coimbatore, Tamil Nadu.

26.-

On 20thand 21stMarch 2023 participated in the two day National Level Workshop on "Implementation of Outcome Based Education: Opportunities and Challenges - Learning Outcome Based Curriculum Framework" organised by the Internal Quality Assurance Cell, Nallamuthu Gounder Magalingam College, Pollachi.

27.-

Participated in a one day Workshop on "Atmanirbhar Bharat through Experiential Learning, Internship, Apprenticeship and Entrepreneurship" on 19th March 2021, organized by Mahatma Gandhi National Council of Rural Education Hyderabad, Government of India in collaboration with Nallamuthu Gounder Magalingam, Pollachi.

28.-

On 07.05.2020 to 09.05.2020 Participated in the Three day National Level Online Workshop on “Tally for Begineers” organised by the PG Department of Commerce (CA), Nallamuthu Gounder Magalingam College, Pollachi.

29.-

On 12thOctober 2019 Participated in the One-day National Level Workshop on “Scientific Research & Data Analytics” organised by the post Graduate and Research Department of Commerce, Nallamuthu Gounder Magalingam College, Pollachi.

30.-

On 29th January 2019 participate in the Workshop on “E-Banking - The Digital Ways” organised by the Department of Commerce, in Nallamuthu Gounder Magalingam College, Pollachi and EmpoVer HR Solutions Pvt. Ltd ,Bangaluru.

31.-

Participated in the one day International Level Workshop on “Leadership and Management Skills” organised by the Department of Business Administration held on 11thDecember 2018 at Nallamuthu Gounder Magalingam College, Pollachi.

Books / Monograph

1.-

On 19th July 2024 Published a Chapter on “Environmental Sustainability Through Digital Initiatives” in Edited Book entitled Empowering India Through Digital Transformation: A Sustainable Approach in ISBN : 978-93-340-9642-2

2.-

On 10th& 11th May 2024 2024 Published a Chapter on “Social Media Presence in Virtual Worlds”in Edited Book entitled Navigating Metaverse in Shaping the Future of Business in ISBN : 978-93-340-6879-5.

3.-

On 12th and 13thOctober 2023, Published a Chapter on“Role of MSME Sector in India Economy”in Edited Book entitled Envisioning a Self - Reliant Rural India for Sustainable Economic Developmentin ISBN : 978-93-94004-39-9.

4.-

On 6thOctober 2023, Published a Chapter on “Rural Women Empowerment in India” in Edited Book entitled Sustainable Development Through MSME'S: A Pathway to Self - Reliant Indiain ISBN: 978-93-94004-75-7.

5.-

On 10th August 2023, published a Chapter on“A Study on Adult Learning and Self-Directed Learning” in Edited Book entitled Impact of New Education Policy Among Future Generation in ISBN : 978-93-94004-26-9

6.-

On 4th August 2023, published a Chapter on “A Study on The Use of Disruptive Technologies in Higher Education”in Edited Book entitled Perspective of ICT Tools in Education in ISBN: 978-93-94004-27-6

7.-

On 2nd August 2023, published a Chapter on “Skill Development for Indian Youth: Challenges and Opportunities” in Edited Book entitled Rural Women Empowerment Through Skill Development in ISBN: 978-93-5980-468-2

8.-

On 21st July 2023, published a Chapter on “A Study on Innovation and Entrepreneurship in India”in Edited Book entitled Vision for Vishwa Guru India: Initiatives for Global Leadership By 2047 in ISBN : 978-93-94004-24-5

9.-

On 15th March 2023, published a Chapter on“Women Empowerment in India and its importance”in Edited Book entitled Women's Employment, Entrepreneurship, and Empowerment in ISBN: 978-93-5891-103-9

10.-

On 3rd March 2023, published a Chapter on “Time Management and Learning Flexibility” in Edited Book entitled Co-creation Model of Learning, Teaching & Curriculum - Staff & Students as Partners towards National Educational Policy 2022 in ISBN: 978-93-94004-17-7

11.-

On 8th and 9th February 2023, published a Chapter on “A study on Digital learning through whatsapp” in Edited Book entitled Impact of Digital Learning in Education- A pandemic perspective in ISBN: 978-93-94004-08-5

12.-

On 30th and 31st January 2023, published a Chapter on “A Study on Blended Learning Scenario” in Edited Book entitled Blended mode of Teaching and Learning for Teachers Community in ISBN: 978-93-94004-06-1

13.-

On 19th and 20th January 2023, published a Chapter on “A study on Women Empowerment through Self- Help Group Members” in Edited Book entitled Rural Women Empowerment through Entrepreneurship in ISBN: 978-93-5780-553-7.

14.-

On 5th January 2023, published a Chapter on “Influence of Technologies and Innovations on Social Media Marketing” in Edited Book entitled India means Business - Reform, Perform & Transform in ISBN NO: 978-93-5780-330-4.

15.-

On 3rd and 4th November 2022, published a Chapter on “Impact of New Education Policy 2022 on Educational Institutes” in Edited Book entitled Innovative Strategies and Practices in Teaching Learning and Evaluation Process for Arts & Science Colleges towards New Education Policy – 2022 In ISBN: 978-93-94004-05-4.

16.-

On 19th October 2022, published a Chapter on “Online Education during the Covid-19 Pandemic” in entitled Implementation of ICT Skills for the students for their Employment in Skill based Jobs in ISBN: 978-93-95422-15-8.

17.-

On Sep 2019, published a Chapter on “A Study on Innovations in Insurance Industry” in Edited Book entitled Insurance and Technology - Emerging Challenges in ISBN NO : 978-93-5382-734-2.

Research Guidance

1.-