Ms. Gomathi A, M.Com., M.Phil., PGDCA., M.C.A, SET., NET.,

Assistant Professor

Department: BCom BI

Ms. Gomathi A is working as an Assistant Professor of Commerce in Nallamuthu Gounder Mahalingam College, Pollachi from 2014 onwards. She is doing Ph.D in the area of Personal Finance. She has qualified National Eligibility Test (UGC – NET) in July 2018 and Tamil Nadu State Eligibility Test (TNSET)-2017 for an Assistant Professor. She has published articles in UGC Care list Journals and published one book in the area of Women Consumer Buying Behaviour.. She has published 22 book chapters in ICSSR conference and various seminar proceedings. She has participated and presented a paper in various national, international conferences and seminars. She has attended above 50 Faculty Development Programs, Orientation and Refersher programe, workshops and symposiums.

Research Work in PhD

1.-

Awards

1.-

IIT Bombay Spoken Tutorial - Letter of Appreciation

Participation in Conference

1.-

Participated in Virtual International Conference on Role of Universal Human Values in Workplace Transition with Emerging Technologies and published a paper titled as “ Insurance Schemes for the Sustainable Development of India” ISSN No Print- 2249-8672, ISSN No Online ISSN 2249-8672 Volume-14 Issue - 05 at Nagarjuna College of Management Studies, Chikkaballapura on 18.05.2024.

2.-

Participated in Virtual International Conference on Navigating Metaverse in Shaping the Future of Business and published a paper titled as “Role of Metaverse on the Insurance Industry for Sustainable Development” (ISSN No 2231-2501 Volume-XIII, Issue - II) at Vivekanandha Institute of Information and Management Studies, Tiruchengode on 10.05.2024 and 11.05.2024.

3.-

Participated in ICSSR Conference on India 2.0: Vision for India 2047 – Digital Ecosystem & Harnessing Artificial Intelligence and published a paper titled as Influence of AI in Education System (588-592, ISBN: 978-93-94004-31-3 (Volume 1), Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 24.01.2024.

4.-

Participated in ICSSR Conference on Sustainable Developments through MSMEs: A Pathway to Self-Reliant India and published a paper titled as Role of Fintech - Innovation and Adoption In Sustainable Business Start-Ups ( ISBN: 978-93-94004-75-7, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 06.10.2023.

5.-

Participated in ICSSR Conference on Impact of New Education Policy Among Future Generation and published a paper titled as Role of Samagra Shiksha Abhiyan Scheme in New Education Policy (519-522, ISBN : 978-93-94004-26-9, NGM College Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 10.08.2023.

6.-

Participated in ICSSR Conference on Perspective of ICT Tools in Education and published a paper titled as Development of Reasoning and Thinking abilities among Students (ISBN: 978-93-94004-27-6, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 04.08.2023.

7.-

Participated in ICSSR Conference on Rural Women Empowerment through Skill Development and published a paper titled as Women Empowerment through Mahila Samman Savings Certificate Scheme -2023 (ISBN: 978-93-5980-468-2, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 02.08.2023.

8.-

Participated in ICSSR Conference on Vision for Vishwa Guru India: Initiatives for Global Leadership By 2047 and published a paper titled as Innovation and Growth of Technology Startups in India (132-140, ISBN: 978-93-94004-24-5, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 21.07.2023.

9.-

Participated in ICSSR Conference on National Education Policy: 2020 – Challenges and Opportunities for Higher Educational Institution and published a paper titled as A Study on the Salient Features of NEP 2020 – with reference to Higher Education (100-105, ISBN NO: 978-93-94004-18-4, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 16.03.2023 to 17.03.2023.

10.-

Participated in ICSSR Conference on National Education Policy: 2020 – Challenges and Opportunities for Higher Educational Institution and published a paper titled as A Study on Skills and Employability in Higher Education (102-108, ISBN NO: 978-93-94004-20-7, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 16.03.2023 to 17.03.2023.

11.-

Participated in ICSSR Conference on Co-creation Model of Learning, Teaching & Curriculum - Staff & Students as Partners towards National Educational Policy 2022 and published a paper titled as A Study on E-Learning Tools used in Pedagogy Enhancement (287-295, ISBN NO : 978-93-94004-17-7, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 03.03.2023.

12.-

Participated in ICSSR Conference on Women Empowerment through Financial Inclusion and published a paper titled as A Study on Financial Literacy among College Students (265-269, ISBN NO : 978-93-5811-136-1, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 03.02.2023.

13.-

Participated in ICSSR Conference on Blended mode of Teaching and Learning for Teachers Community and published a paper titled as A Study on Role of e-Kranti in Digital India Programme (206-210, ISBN NO : 978-93-94004-07-8, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 30.01.2023 to 31.01.2023.

14.-

Participated in ICSSR Conference on Rural Women Empowerment through Entrepreneurship and published a paper titled as A Study on Impact of New Start-ups among College Students (245-248, ISBN NO : 978-93-5786-367-4, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 19.01.2023 to 20.01.2023.

15.-

Participated in Virtual National Seminar on Innovative Strategies and Practices in Teaching Learning and Evaluation Process for Arts & Science Colleges towards New Education Policy - 2022 and published a paper titled as Influence on ‘Ed Tech’ Start-ups in National Education Policy-2020 (25-29, ISBN NO : 978-93-94004-04-7, NGM College Publication) at Nallamuthu Gounder Mahalingam College, Pollachi on 03.11.2022 to 04.11.2022.

16.-

Participated in ICSSR Conference on Implementation of ICT Skills for the students for their Employment in Skill based Jobs and published a paper titled as Influence of ICT in Teaching and Learning Pedagogy of Indian Education (116-122, ISBN NO : 978-93-95482-16-5, SDR Innoways India Pvt. Ltd and Kavya Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 19.10.2022.

17.-

Participated in ICSSR Conference on Rural Students and Youth Embracing Digital Medium to Continue Learning during Covid-19 and published a paper titled as Leadership’s Role in Support of Online Academic Programs (160-163, ISBN NO : 978-93-5636-348-9, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 15.06.2022 to 16.06.2022.

18.-

Participated in International Level Virtual Conference on Insurance 2020- The Impact of Artificial Intelligence on the Future of Insurance and published a paper titled as Innovations in Insurance Industry (Pg. No.188-191, ISBN NO : 978-93-5566-099-2) at Sri Ramakrishna College of Arts and Science, Coimbatore on 29.10.2021.

19.-

Participated in International Conference on “Emerging Trends in Science and Technology (ETIST-2021) and published a paper title as Industrial Internet of Things (IIOT) and Industry 4.0 (ISBN: 978-81-953602-2-2) at Nallamuthu Gounder Mahalingam College, Pollachi on 27.10.2021.

20.-

Participated in Virtual International Conference 2021 on Make in India: Redefined in a Digital Era for Sustainable Development and published a paper titled as “Green Accounting for Sustainable Development in India” (Pg. No-169–174, ISBN:978-93- 91286-12-5) at G R Damodaran Academy of Management, Coimbatore on 27.10.2021.

21.-

Published a paper title on “Women Entrepreneurs – Barriers to Achieve Sustainable Future”, Published by Q Books Publications, Pg. no: 89 – 92, (ISBN No: 978–93-80800-19-6).

22.-

Published a paper title on “An Analysis of Awareness Regarding Opportunities and Challenges in Green Marketing”, Published by Margham Publications, Pg. no: 220 – 228 (ISBN No: 978-93-81430-94-1).

23.-

Participated and Presented a paper in International Conference on “Industrial Internet of Things (IIOT) and Industry 4.0” in Digital Transformation and Sustainability in Business at PSG College of Arts and Science, Coimbatore on 31.03.2022.

24.-

Participated and presented a paper in Indian Council of World Affairs sponsored 8th International conference on “India – SAARC: Trade Cultural & Economic Development” organized by Vivekanandha College of Arts and Sciences for Women and Avinashilingam Institute for Home Science & Higher Education for Women and Dhaka International University – Bangladesh. from 10.02.2020 to 11.02.2020.

25.-

Participated and presented a paper in Two Days National Level Conference on “Role of Institutional Financing in the Development of Agriculture and Business Dynamics -Agriculture Insurance in India” at Mangalore University, Mangalagangothri, Karnataka from 25.10.2019 to 26. 10.2019.

26.-

Participated and Presented a paper in NABARD sponsored National Seminar on “Impact of Farm Pond on Agricultural Development - Gender Mainstreaming in Agriculture” at Kandaswami Kandar’s College, Namakkal. from 17.10.2019 to 18. 10.2019.

27.-

Participated and Presented a paper Insurance Institute of India sponsored National Level Conference on “Insurance and Technology – Emerging Challenges - Customer Satisfaction about Health Insurance” in Sri Ramakrishana College of Arts and Science College, Coimbatore. on 27.09.2019.

28.-

Participated and Presented a paper in National level Conference on “Impact of Entrepreneurship on Indian Economic Growth – “Financing Startups – Crowd Funding” in SNMV Institute of Management, SNMV CAS, Coimbatore on 08.01.2016.

29.-

Participated Two days National Seminar on “Envisioning New Bharat: Educational Reforms and Indigenous Systems” Organized by Akhil Bhartiya Rashtriya Shaikshik Mahasangh (ABRSM) - New Delhi association with Tamilnadu Higher Education Teachers Association (THETA) and Unnatha Vidyabhyasa Adhyapaka Sangham (UVAS) – Kerala on 8.06.2024 and 09.06.2024.

30.-

Participated ICSSR Sponsored Two day Virtual National Seminar on "Atmanirbhar Bharat: Need of the hour for reviving as Self-Reliant India amid the Pandemic Covid organized by SRM Institute of Science and Technology, Kattankulathur from 19.09.2022 to 20.09.2022.

31.-

Participated NIPAM & Azadi Ka Amrit Mahotsav sponsored National Seminar entitled "IPR Awareness Programme" organized by Internal Quality Assurance Cell (IQAC) & Institution's Innovation Council &PG Department of Chemistry, NGM College, on 29.06.2022

Research Publications

1.-

Published an article titled on “The Role of Women Centric Insurance Schemes in Reducing Poverty (SDG-1)” Strad Research, ISSN: 0039-2049, Volume 11, Issue 9, September 2024.

2.-

Published an article titled on “Assessing Insurance Awareness among Working Women Policyholders” (International Journal of Creative Research Thoughts, ISSN: 2320-2882, Volume 12, Issue 9, September 2024. Paper ID : IJCRT2409356 (IF:7.97) UGC Approved Journal No: 49023 (18)

3.-

Published an article titled on “The Influence of Insurance Literacy on Female Workforce in India” (International Journal of Creative Research Thoughts, ISSN: 2320-2882, Volume 12, Issue 9, Septermber 2024. (IF:7.97)

4.-

Published an article titled on “Faculty Perspectives on the Adoption of AI Tools in Education and Research” on Journal of the Humanities and Social Science Studies, (ISSN 2319-829X, Vol. 13, Issue 2, No.3, July – December: 2024), Group I, Peer Reviewed and Referred Journal).

5.-

Published an article titled on “Awareness towards Women Centric Insurance Schemes in Tamilnadu- (A District Level Study)” on Journal of the Oriental Institute (ISSN: 0030-5324 Vol. 72, Issue. 05, No. 16, 2024. UGC Care Approved, Group I, Peer Reviewed and Referred Journal).

6.-

Published an article titled on “Exploring Factors Influencing Investment Choices in LIC: A Factor Analysis Approach” on Madhya Bharti -Humanities and Social Sciences. (ISSN 0974-0066 with IF=6.28, Vol. 85, No. 18, January - June: 2024, UGC Care Approved, Group I, Peer Reviewed, Bilingual, Biannual, Multi-disciplinary Referred Journal).

7.-

Published an article titled on “Working Women Investors Satisfaction towards LIC Policies” on Madhya Bharti -Humanities and Social Sciences. (ISSN 0974-0066 with IF=6.28, Vol. 85, No. 5, January - June: 2024, UGC Care Approved, Group I, Peer Reviewed, Bilingual, Biannual, Multi-disciplinary Referred Journal).

8.-

Published an article titled on “Customer Satisfaction towards Mobile Banking” on European Journal of Business and Social Sciences (EJBSS). ( Vol-07, Issue-05 May 2019, ISSN:2235-767X, Impact Factor: 6.76, UGC Approved Sr. No. 62841).

Workshop FDP

1.-

Completed UGC – Sponsored Online Interdisciplinary Refresher Course in Social Sciences was organized by Malaviya Mission Teacher Training Centre (MMTTC), The Gandhigram Rural Institute - DTBU, dated from 04.12.2024 to 17.12.2024.

2.-

Completed UGC Sponsored Sixteenth Online Faculty Induction Programme from 3rd July 2024 to 31st March 2024 (24 days) organised by UGC Malaviya Mission Teacher Training Centre, Bharathidasan University.

3.-

Completed UGC Sponsored Online Short Term Programme in Academic Writing and Research & Publication Ethics from 0411.2024 to 09.11.2024 was organized by Malaviya Mission Teacher Training Centre (MMTTC), The Gandhigram Rural Institute – DTBU.

4.-

Completed UGC Sponsored Online Short Term Programme in ICT Application in Assessment and Evaluation from 18.11.2024 to 23.11.2024 was organized by Malaviya Mission Teacher Training Centre (MMTTC), The Gandhigram Rural Institute – DTBU.

5.-

Completed UGC Sponsored Tenth Online NEP 2020 Orientation and Sensitization Programme from 20.04.2024 to 29.04.2024 organised by UGC- Malaviya Mission Teacher Training Centre, Bharathidasan University. (Programme Code: MMC-085-2024-APR-B-01435)

6.-

Participated in the International Online Faculty Development Programme on ‘Embracing Sustainability as Opportunity’ from 03-06-2024 to 07-06-2024 jointly organized by the Department of Pedagogical Sciences, Tamil Nadu Teachers Education University & Academic Staff College & Faculty of Education, Dr.M.G.R. Educational and Research Institute, Chennai.

7.-

Participated One Week International Faculty Development Programme (Online) on “Deep Learning Techniques for Social Media Analytics” held from 15.04.2024 to 20.04.2024.

8.-

Participated International Phygital Faculty Development Programme on Recent Trends in Multidisciplinary Research organized by SRM Institute of Science and Technology, Ramapuram Campus, Chennai from 07.07.2023 to 18.07.2023.

9.-

Participated in Seven Days International FDP on “Changing Dimensions in Commerce Education” at PG department of Computer Applications, Nallamuthu Gounder Mahalingam College, Pollachi from 20.10.2021 to 27.10.2021.

10.-

Participated in One Week International FDP on “Digital Citizenship for New Age Teachers” at Sri Ramakrishna College of Arts and Science, Coimbatore from 04.10.2021 to 08.10.2021.

11.-

Participated in Seven Days International FDP on “Next Generation Teachers” at Nallamuthu Gounder Mahalingam College, Pollachi from 24.09.2021 to 04.10.2021.

12.-

Participated in Three Days International FDP on “Preparation for NACC” under UGC- PARAMARSH Scheme at Ayya Nadar Janaki Ammal College, Sivakasi from 21.09.2021 to 23.09.2021.

13.-

Participated in Five days International FDP on “Experimental Teaching – Corporate Cognizance” at Sri Ramakrishna College of Arts and Science, Coimbatore from 09.08.2021 to 13.08.2021.

14.-

Participated International Faculty Development Programme on FDP on "Dream, Struggle and Victory organized by Rathinam College of Arts and Science, Coimbatore from 08-07-2020 to 11- 07-2020.

15.-

Participated International Faculty Development Programme on Economic Meltdown poses Threat to Financial Stability – Covid 19 organized by Rathinam College of Arts and Science, Coimbatore, on 16.05.2020.

16.-

Completed 8 Week NPTEL Online FDP Certification on Entrepreneurship and IP Strategy (Roll No: NPTEL24HS116S344200002) from July2024 to September 2024 organised by Indian Institute of Technology- Kharagpur.(No. of credits recommended: 2 or 3).

17.-

Completed 8 Week NPTEL Online FDP Certification on Brand Management (Roll No: NPTEL23MG117S45510351) from July2023 to September 2023 organised by Indian Institute of Technology- Kanpur.

18.-

Completed 8 Week NPTEL Online FDP Certification on Retail Management (Roll No: NPTEL24MG51S455200852) from January 2024 to March 2024 organised by Indian Institute of Technology- Kharagpur.

19.-

Participated on Online Faculty Development Program on Essential Skills for Professional Development in Higher Education” organized by Star International Foundation for Research and Education from 01.07.2024 to 07.07.2024.

20.-

Participated Seven Days National Level FDP on " Inclusive Procedures and Processes for NAAC Assessment and Accreditation" organized by A.C.T. Academy, Tamilnadu Association with Academic and Research Conglomerate(ARCON) & Research Activity Group (ARAG) from 24.04.2023 to 30.04.2023.

21.-

Participated Five days National Level FDP on "Contribution of Service Sectors in Economic Growth and Industrial Development" organized by Nallamuthu Gounder Mahalingam College from 21.11.2022 to 25.11.2022.

22.-

Participated Seven Days National Level FDP on the "Overview of Capital Market" organized by Nallamuthu Gounder Mahalingam College, Pollachi from 22.08.2022 to 30.08.2022.

23.-

Participated in 10 Days National Level FDP on “Pedagogy of Teaching and Tools on E- Content Development for Effective Teaching” at IQAC, Christopher Arts and Science College (Women) (Manonmaniam Sundaranar University), Tirunelveli from 05.07.2021 to 14.07.2021.

24.-

Participated in One Week FDP (National) on “GST – Compliance – A Practical Approach” at Vivekananda College, Tiruvedakam West, Madurai from 14.06.2021 to 20.06.2021.

25.-

Participated FDP on “Global Business Foundation Skills” at Infosys BPM Ltd., Mysore, from 13.11.2019 to 21.11.2019.

26.-

Participated in National level FDP on “FDP on Entrepreneurship” at PSG Krishnammal, CBE (FDP -National Science and Tech. Entre. Devt. Board(NSTEDB), Dept. of Sci & Tech. GOI, New Delhi) from 30.10.2017 to 11.11.2017.

27.-

Participated seven days Faculty Development Programme on Quality Education for National Building at Sakthi Institute of Information and Management Studies (SIIMS), Pollachi from 31.07.2023 to 08.08.2023.

28.-

Participated One Week Faculty Development Programme on “Recent Advances in Business Studies – 2020 organized by Karpagam Academy of Higher Education, Coimbatore from 07-08-2020 to 13-08-2020.

29.-

Participated in Two Days FDP on Moodle Learning Management System(LMS) organized by Kaypeeyes College of Arts & Science, Kotagiri, from 27-04-2020 to 02-05-2020.

30.-

Participated Two weeks Workshop on Quantitative Research Using SPSS and AMOS held from 04.06.2024 to 17.06.2024 organised by SRM Institute of Science and Technology, Ramapuram, Chennai.

31.-

Participated 10 days National Level Workshop cum Hands-on Training on “SPSS: Research Methods and Data Analysis” from 04.05.2024 to 15.05.2024 conducted by Digi skills Center, A.C.T Academy, Kerala Unit.

32.-

Participated in the Online Workshop under the topic -Intellectual Property Rights (IPRs) and IP Management For Start up. conducted at R. M. Dhariwal Sinhgad Management School, Kondhapuri,Pune on 20.04.2024.

33.-

Participated ICSSR sponsored Workshop on ‘Digital India Scheme – PMJDY, APY, PMSYM on the title “Implecation of Digital Financial Inclusion Supporting Rural Women Economic Empowerment in Western Tamil Nadu at Nallamuthu Gounder Mahalingam College, Pollachi on 20.02.2024.

34.-

Participated Online Workshop on ‘New Trends in Research Methodology’ organized by RKDF University, Bhopal(MP) associated with Research for Resurgence Foundation on 26.05.2022.

35.-

Participated Ten Days Online Skill Development Programme on ‘Social Media Digital Marketing’ - Sponsored by Rashtriya Uchchatar Shiksha Abhiyan(RUSA 2.0) under the project titled “Skill development Programme on Digital Marketing” organized by Bharathiar University- Coimbatore from 10.08.2020 to 21.08.2020.

36.-

Participated ICSSR – SRC Sponsored Two Day National Workshop on ‘Disaster Vulnerability and Preparedness with Special reference to Women, Children and Elders” at Vivekanandha College of Arts and Sciences for Women, (Periyar University) from 11.03.2019 to 12.03.2019.

37.-

Participated Regional Level Workshop on “E-Banking – The Digital Ways” at Nallamuthu Gounder Mahalingam College, Pollachi on 29.01.2019.

38.-

Participated One day International Level Workshop on “Leadership and Management Skills” at Nallamuthu Gounder Mahalingam College, Pollachi on 11.12.2018.

39.-

Participated Workshop on “Sustainable Agriculture” at Nallamuthu Gounder Mahalingam College, Pollachi on 03.10.2018.

40.-

Participated Three Days National Work Shop (sponsored by Directorate of Collegiate Education, Govt. of Kerala) on “Research Methodology and Data Analysis in Social Sciences.” at Government College, Chittur, Kerala from 16.11.2017 to 18.11.2017.

Books / Monograph

1.-

Published a book title on “Women Consumer Buying Behaviour of Shampoo” (ISBN: 978-93-89146-05-9- May 2019) in Shanlax Publications.

Research Guidance

1.-