Dr. S. Mahalakshmi, M.Com.,M.Phil.,PGDCA.,Ph.D.,

Assistant Professor

Department: BCom BI

Dr. S. MAHALAKSHMI , Working as Assistant Professor in Department of Commerce – Banking and Insurance, NGM College, Pollachi. She has completed Ph.D in 2024. Her Broad field of research is Marketing. Having 11.7 years of Teaching Experience, made excellent contributions to the student community in all endeavours. She has published articles in UGC CARE listed journals and attended various Seminar, Conferences, Faculty Development Programme, Workshops.

TRAINING PROGRAMME ATTENDED:

Participated in IP Awareness/Training program under “National Intellectual Property Awareness Mission” organized by Intellectual Property Office, India held on 8^th January 2024.

SHORT TERM COURSE

Participated in the UGC – Sponsored Online Short Term Course on “Research Methodology” (Social Sciences) conducted by the UGC – Malaviya Mission Teacher Training Centre, Bharathiar University held from 12.12.2024 to 18.12.2024 and obtained “A” grade.
Participated in the UGC – Sponsored Online Short Term Course on “Mental Health and Well Being for Higher Education Teachers” conducted by the UGC – Malaviya Mission Teacher Training Centre, The Gandhigram Rural Institute, DTBU held from 06.01.2025 to 11.01.2025 and obtained “A” grade.

ORIENTATION & SENSITIZATION PROGRAMME

1. Completed the NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC),organized by UGC-Malaviya Mission Teacher Training Centre (UGC-MMTTC), Bharathidasan University, Tiruchirappalli, Tamil Nadu from 03.06.2024 to 13.06.2024 and obtained the Grade ‘A’.

Research Work in PhD

1.-

Perception and Satisfaction towards E-Sevai Services Among Rural Folks in Coimbatore District.

Awards

1.-

Received the Certificate of Appreciation in recognition her role as mentor for the NPTEL Online Certification Course in Business Fundamentals for Entrepreneurs (Part 1: Internal Operation) held on Jul-Dec 2023

2.-

Received the Certificate of Appreciation for the Volunteer Services Rendered in the Government Schemes Camp for the People of Pollachi Constituency conducted by K. Shanmuga Sundaram, Member of Parliament, Pollachi Constituency Dated 27.04.2024

3.-

Received the Certificate of Appreciation in recognition her role as mentor for the NPTEL Online Certification Course in AI in Marketing held on Jan-Apr 2024

Participation in Conference

1.-

Participated in the National Conference on Alternate Payment Mechanism organized by Nehru College, Coimbatore on 10th June 2020.

2.-

Published an article in the book title "Contemporary Issues in Commerce" Awareness Towards E-Sevai Maiyam Among The Users (With Special Reference To Pollachi Taluk)in July 2018, ISBN 978-93-87009-44-8

3.-

Published an article in the book title "Contemporary Issues in Commerce" A Study on Satisfaction of Public Towards Facilities by E-Sevai Maiyamin July 2018, ISBN 978-93-87009-44-8

4.-

Participated in ICSSR Conference published a paper titled as Women Empowernment Towards Retail Business(132-140, ISBN: 978-93-94004-24-5, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 04.08.2023

5.-

Participated in ICSSR Conference on Rural Women Empowerment through Skill Development and published a paper titled as Women Empowernment Towards Retail Business(A Study with Special refernce to Pollachi) (ISBN: 978-93-5980-468-2, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 02.08.2023.

6.-

Participated in ICSSR Conference on Vision for Vishwa Guru India: Initiatives for Global Leadership By 2047 and published a paper titled as Perception towards OTT Platforms(A Study with special reference to Coimbatore District)(132-140, ISBN: 978-93-94004-24-5, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 21.07.2023

7.-

Participated in ICSSR Conference on National Education Policy: 2020 – Challenges and Opportunities for Higher Educational Institution and published a paper titled as Role of Teachers and Professors After Implementing NEP (100-105, ISBN NO: 978-93-94004-18-4, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 16.03.2023 to 17.03.2023.

8.-

Participated in ICSSR Conference on Sustainable Developments through MSMEs: A Pathway to Self-Reliant India and published a paper titled as SMES and MSMES in Make in India Initiative ( ISBN: 978-93-94004-75-7, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 06.10.2023.

9.-

Participated in the National Conference on Driving Sustainable Development Through Higher Education in the wake of Covid-19 Pandemic organized by IQAC, RBVRR Women’s College, Narayanguda, Hyderbad in Collaboration with MCRHRDIT on 10th June 2020.

10.-

Participated in ICSSR Conference published a paper titled as E-Commerce: Sustainability Trends in Online Retail (132-140, ISBN: 978-93-94004-24-5, Shanlax Publications) at Nallamuthu Gounder Mahalingam College, Pollachi on 19.07.2024

Research Publications

1.-

Published an article Entitled "Perception of Rural Folks on E-Service in Coimbatore District" in South India Journal of Social Sciences: ISSN:0972-8945 Vol.XXI,No.39,January - June: 2023,UGC CARE Approved, Group I, Bi - Annual Journal.

2.-

Published an article Entitled "Customer Satisfaction Towards E-Services in Rural Areas of Coimbatore District" in Anvesak: ISSN:0378-4568 Vol.53,No.01(IV),January - June: 2023,UGC CARE Group I, Peer Reviewed Bi - Annual Journal.

Workshop FDP

1.-

Participated in FDP on “Entrepreneurship” organized by the Innovation & Entrepreneurship Development Centre, PSGR Krishnammal College for Women, Coimbatore held from 3rd November to 15th November 2014

2.-

Participated in National Level Workshop on Google Forms and Add-ons organized by Sri Vatsa College of Education and jointly organized by BharathiyaShikshanMandalDhakshinTamilnadu on 13th June 2020.

3.-

Participated in National Level Symposium on “Empower the Youth to Enrich the Nation” organized by Swami Vivekananda Students Thinkers Forum, NallamuthuGounderMahalingam College, Pollachi on 4th July 2020.

4.-

Participated in the Indian Council of Social Science Research (ICSSR), New Delhi, Sponsored workshop on Digital India Scheme - PMJDY, APY, PMSYM on the title "Implication of Digital Financial Inclusion Supporting Rural Women Economic Empowerment in Western Tamil Nadu" held on 20th February 2024, Organised by the UG Department of Commerce with International Business, Nallamuthu Gounder Magalingam College, Pollachi, Coimbatore, Tamil Nadu.

5.-

Participated in the Three Day International FDP on “Enhancing Knowledge Skill and Development” organized by Department of Corporate Secretaryship, Patrician College of Arts and Science held from 2nd to 4th July 2020

6.-

Participated in Skill Development on E-Content Development for Online Meeting” organized by IQAC, NallamuthuGounderMahalingam College on 6th July 2020.

7.-

Participated in International FDP on “Role of Mathematics in Future IT and Industrial Trends” organized by the PG &Research Department of Mathematics, Nallamuthu Gounder Mahalingam College ,Pollachi held from 29th June to 2nd July 2020.

8.-

Participated in One Week National Workshop on “Learning Management System & E-Content Development Tools” organized by Hindusthan College of Arts and Science, Coimbatore held from 1st July to 8th July 2020

9.-

Participated in Five Day Online International Capacity Building Course on “Enhancing Teacher Effectiveness for Creating a Progressive Society” organized by IQAC of ACE in Association with Placement & Counseling Cells of Annammal College of Education for Women, Thoothukudi held from 29th June to 3rd July 2020

10.-

Participated on Two Day FDP on “Effective and Efficient Online Teching and Content Development on 8th and 9th July 2020

11.-

Participated in the Five Day FDP on “Post COVID 19 Scenario” organized by School of Computer Science, KPR College of Arts, Science and Research, Coimbatore held from 6th July to 10th July 2020.

12.-

Participated in Seven Day Online FDP on “Recent Trends in Management” organized by GATES Institute of Technology, Andhra Pradesh held from 13th to 19th July 2020.

13.-

Participated in International Online FDP on “Digital Tools in Teaching” organized by Hindusthan College of Arts and Science, Coimbatore held from 20th July to 24th July 2020

14.-

Participated in the Three Day FDP on “Outcome Based Education” organized by School of Arts, Science and Commerce and IQAC, Rai University, Gujarat held from 22nd to 24th July 2020.

15.-

Participated in 5 days FDP on Empowering the Millennial Mentors Conducted by Department of Management, Yuvakshetra Institute of Management Studies held from 1st to 5th June 2020.

16.-

Participated in National Level Skill Development Programme for Teaching Faculty on RE-Energizing the Classroom with Innovative Teaching Techniques organized by the PG & Research Department of Commerce, Rajapalayam Raja’s College, Rajapalayam on 12th June 2020.

17.-

Participated I the National Level One Day Online FDP on Enhancing Classroom with Gamification organized by Department of Business Administration, RajapalayamRajus’ College, Rajapalayam on 25th June 2020.

18.-

Participated in 5 days Online Workshop and National FDP on Research Methodology and ICT based Teaching and Learning Tools organized by Hindusthan College of Arts and Science, Coimbatore held from 16th to 20th June 2020.

19.-

Participated in Online International FDP E-Governance during Pandemic Transformation in Higher Education organized by Association of Principals of Colleges of Bharathiar University and Hindusthan College of Arts and Science, Coimbatore on 24th June 2020

20.-

Participated in Online International FDP E-Governance Culture: Transformation in Higher Education organized by Association of Principals of Colleges of Bharathiar University and Hindusthan College of Arts and Science, Coimbatore on 26th June 2020.

21.-

Participated in the seven day Online International FDP on Leadership Excellence organized by the Department of Corporate Secretaryship and Information System Management from 17th to 23rd June 2020.

22.-

Participated in FDP on Quality Education for National Building organized by Sakthi Institute of Information and Management Studies on 31.07.2023 to 08.08.2023

23.-

Participated in FDP on Recent Trends In Multidisciplinary Research organized by SRM Institute of Science and Technology on 07-07-2023 to 18-07-2023.

24.-

Participated in FDP on Research Methodology & Data Analysis organized by Seshadripuram Academy of Business Studies held on 09.08.2023 to 19.08.2023

25.-

Participated in the National Seminar on “Manage Stress through a Strong Body” organized by Department of Physical Education, G.T.N Arts College, Dindigul on 1st July 2020.

26.-

Participated in the National Seminar on “Power of Big Thinking Manifest Your Desires with Right Thoughts” organized by Women Development Cell , RajapalayamRajus’ College, Rajapalayam on 2nd July 2020.

27.-

Participated in National Seminar on “WomENtrepreneurship: A Strategy towards Sustainable Development” organized by Women Development Cell ,RajapalayamRajus’ College, Rajapalayam on 3rd July 2020

28.-

Participated in Three Day Seminar on “Qualitative and Quantitative Metrics in NAAC’s Self Report for Teacher Education Institutions” organized by IQAC, Annammal College of Education for Women, Thoothukudi held from 3rd July to 5th July 2020.

29.-

Participated in the Seminar on “Effectuation – An Entrepreneurial Approach to the Post Covid World” organized by Dr. H.S. Krishna, independent Research Consultant based in Bangalore on 6th July 2020.

30.-

Participated in the Seminar on “GST & its Implication on Business & Trade-Recent Trends” organized by Department of Commerce, Michael Job College of Arts & Science for Women on 9th July 2020

31.-

Participated in the Seminar on “Website Development Using Spring Boot” organized by Department of Computer Science & Engineering, Francis Xavies Engineering College, Tirunelveli on 10th July 2020.

32.-

Participated in the seminar on “NavigteThrough Pandemic Financial Crisis” organized by Department of Commerce with Computer Application, Dr.S.N.S. Rajalakshmi College of Arts & Science, Coimbatore on 10th July 2020

33.-

Participated in the Motivational Seminar on “Crisis Comes with Opportunities” organized by G.T.N Arts College, Dindigul on 10th July 2020.

34.-

Participated in National webinar on “The Emerging Role of Analystics in Finance and Accounting in India” organized by FCMSI on 8th July 2020.

35.-

Participated in the International Seminar on “Covid-19 Pandemic Impact Evolving Business Strategies” organized by Department of Commerce, SreeSevuganAnnamalai College, Devakottai on 10th July 2020

36.-

Participated in the International Seminar on “Teacher Development to Embark upon COVID Pandemic Scenario” organized by Department of Educational Planning and Administration of Tamilnadu on 14th July 2020.

37.-

Participated in International Online Seminar on “Current Scenario of Work Management & ICT Tools for Teaching and Learning Process” organized by Hindusthan College of Arts and Science, Coimbatore held from 9th to 15th July 2020

38.-

Participated in the Seminar on “Effective Online Teaching Pedalogy for Accounting” organized by Department of Commerce & Management on 13th July 2020.

39.-

Participated in the International Seminar on “Green Marketing” organized by Department of Commerce, Aditanar College of Arts & Science, on 4th July 2020.

40.-

Participated in the Seminar on “NAAC Assessment &Accrediation for AQAR Process” organized by IQAC, Anjuman College of Engineering & Technology on 14th July 2020

41.-

Participated in the Seminar on “Protecting Nature to Ensure our Future” organized by NSS, Dr. SNS Rajalakshmi College of Arts and Science held on 28th July 2020.

42.-

Participated in “Digital Marketing” Session organized by IIDE held on 24th July 2020

43.-

Participated in the National Seminar on “Role of IQAC in Innovative Teaching Pedalogy& Quality Sustenance in the Post COVID 19 Scenario” organized by IQAC, Indian Academy on 18th July 2020.

Research Work in PhD

Awards

Participation in Conference

Research Publications

Workshop FDP

Books / Monograph

Research Guidance